| Marketing Information | The 1725L-MSR touchmonitor is based on the popular 1725L touchmonitor but includes an integrated three-stripe, ergonomically-placed magnetic stripe reader (MSR). The MSR is incorporated into the monitor housing and is designed to flow with the elegant styling of the monitor, rather than looking like a tacked-on afterthought. The 1725L-MSR is targeted toward applications that require the use of credit/debit cards, loyalty cards, and other card transactions. Unlike most MSRs, the 1725L-MSR also reads the third data stripe, normally reserved for applications such as customer loyalty programs. Elo has positioned the MSR unit ergonomically on the top, right corner so that the user can swipe the card flat with a natural action. Unique USB hub inside the monitor allows a single USB cable to carry both the touch signal and MSR data.
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